Internet and e-zine advertising is the backbone of the digital age. Internet advertising has ad spend increased by more than 60% per year for the past three years. In both the UK and US internet advertising spend has surpassed the more formal advertising like print and national television. Internet advertising has several benefits for advertisers.
- Advertising becomes more measurable and much more focussed;
- Subscribed database;
- Profile of reader determinable;
- Effectiveness determinable;
- Flexibility in terms of executions;
- Quicker turnaround time;
- Interaction with consumers.
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